What is Next For The Yeezy Brand Now As "Kanye West" been dropped by Adidas - NAIJA STICK

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What is Next For The Yeezy Brand Now As "Kanye West" been dropped by Adidas

Oct 29, 2022

"Kanye West" was been dropped by Adidas. In addition to this, he was dropped by his agency, Jaylen Brown and Aaron Donald left Donda Sports, and his Donda Doves were banned from a tournament.


Ye has left his legacy in shambles. At this point, there are very few people left in his inner circle. Those who do stick by him, simply do so because he’s buying their failed social media platforms. Despite all of this, he got what he wanted. His Adidas deal has been terminated.

As the saying goes: be careful what you wish for. Unfortunately for Kanye, losing his Adidas deal means he is no longer a billionaire, and it also means that he will need to rebuild the Yeezy brand from scratch. 

When Adidas announced it was cutting ties with Ye, they revealed that they owned every single Yeezy design, except for the Adidas Yeezy Foam Runner. This means that Adidas is allowed to sell Yeezy sneakers without the Yeezy branding. 

As it turns out, that is exactly what they plan to do. More importantly, it also means that Kanye cannot release these designs independently. If he does, he opens himself up to a massive lawsuit, and Adidas has the money to litigate him out of the building.